株式会社極東書店トップ ＞ 商品一覧 ＞ Pricing: Policies and Procedures.
商品詳細
解説
New in paperback! Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.