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Recent years have seen a growth in demand for, and supply of, leisure goods and services in the UK and the rest of the world. This trend has given rise to an increase in courses which focus on the administrative and scientific sides of leisure. This text offers an insight into the key principles of economic analysis. Using a step-by-step approach, central points of economic theory and analysis are identified and examined, using examples from the sport and leisure industries. Key topics include demand and supply, elasticity and pricing, production and costs, business objectives and privatization and the leisure industry. The final chapter explores the degree to which leisure can be influenced by changes in government policy. The provision of "questions for discussion" at the end of each chapter aim to make this a useful resource, and a glossary of economic terms should ease learning.