株式会社極東書店トップ ＞ 商品一覧 ＞ The Internet Is for Cats : Attention, Affect, and Animals in Digital Sociality.
商品詳細
The Internet Is for Cats : Attention, Affect, and Animals in Digital Sociality.
・ISBN 978-1-9788-2792-9 hard US$ 62.95
￥14,748.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-1-9788-2791-2 paper US$ 27.95
￥6,548.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Maddox, Jessica, |
|---|---|
| 出版社 | (Rutgers U. Pr., US) |
| 出版年月 | 2022.10 |
| ページ数 | 254 pp. |
| 言語 | ENG |
| ニュース番号 | ＜682-1078 682-1102＞ |
解説
LOL cats. Grumpy Cat. Dog-rating Twitter. Pet Instagram accounts. It's generally understood the internet is for pictures of cute cats (and dogs, and otters, and pandas). But what motivates people to make and share these images, and how do they relate to other online social practices?
The Internet is for Cats examines how animal images are employed to create a lighter, more playful mood, uniting users within online spaces that can otherwise easily become fractious and toxic. Placing today's pet videos, photos, and memes within a longer history of mediated animal images, communication scholar Jessica Maddox also considers the factors that make them unique. She explores the roles that animals play within online economies of cuteness and attention, as well as the ways that animal memes and videos respond to common experiences of life under neoliberalism.
Conducting a rich digital ethnography, Maddox combines observations and textual analysis with extensive interviews of the people who create, post and share animal media, including TikTok influencers seeking to make their pets famous, activists tweeting about wildlife conservation, and Redditors upvoting every cute cat photo. The Internet is for Cats will leave you with a new appreciation for the human social practices behind the animal images you encounter online.
The Internet is for Cats examines how animal images are employed to create a lighter, more playful mood, uniting users within online spaces that can otherwise easily become fractious and toxic. Placing today's pet videos, photos, and memes within a longer history of mediated animal images, communication scholar Jessica Maddox also considers the factors that make them unique. She explores the roles that animals play within online economies of cuteness and attention, as well as the ways that animal memes and videos respond to common experiences of life under neoliberalism.
Conducting a rich digital ethnography, Maddox combines observations and textual analysis with extensive interviews of the people who create, post and share animal media, including TikTok influencers seeking to make their pets famous, activists tweeting about wildlife conservation, and Redditors upvoting every cute cat photo. The Internet is for Cats will leave you with a new appreciation for the human social practices behind the animal images you encounter online.