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Public Relations as a Creative Industry.
・ISBN 978-1-032-16048-1 2023 hard GB£ 67.99
￥21,539.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-16049-8 2024 paper GB£ 28.99
￥9,183.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-24687-9
| 著者・編者 | Estanyol, Elisenda, |
|---|---|
| シリーズ | Routledge Research in the Creative and Cultural Industries |
| 出版社 | (Routledge, UK) |
| ページ数 | 124 pp. |
| 言語 | ENG |
| ニュース番号 | ＜681-373＞ |
解説
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.
Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction.
This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.