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Uncertainty-driven Innovation : Managing the New Product Development Processes in an Unpredictable Environment.
・ISBN 978-3-030-99533-1 hard EUR 44.99
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| 著者・編者 | Marzi, Giacomo, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2022.05 |
| ページ数 | 110 pp. |
| 言語 | ENG |
| ニュース番号 | ＜680-392＞ |
解説
Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature.