Trousson, Raymond / Vercruysse, Jeroom (dir.), Dictionnaire general de Voltaire. (Champion classiques, references et dictionnaires 18) 1272 p. 2020:10 (Champion, FR) <670-9>
ISBN 978-2-38096-016-7 paper ¥7,064.- (税込) EUR 38.00

宣伝文化・社会ハンドブック
Edwards, Lee / Bourne, C. / Cabanes, J. V. A. et al. (eds.), The Sage Handbook of Promotional Culture and Society. 544 pp. 2025:1 (Sage, UK) <738-368>
ISBN 978-1-5296-0262-3 hard ¥38,610.- (税込) GB￡ 135.00 *
ISBN 978-1-5296-0262-3 hard ¥38,610.- (税込) GB￡ 135.00

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication. By adopting a global and inclusive approach to its subject, the Handbook champions marginalised voices and cross-cultural scholarship. It brings together contributions from and about a broad range of countries and contexts beyond the Global North, providing a well-rounded picture of promotion as the international phenomenon it is today Chapters explore both established and emerging topics, with an entire section dedicated to the interplay between promotion and identities, as well as providing coverage of interdisciplinary issues such as promotional media and children, the climate crisis, and social media influencers. There is also a clear focus on bridging theory and practice, with discussions of promotional occupations and workers woven through the chapters. By reflecting on the questions of what promotional culture is today, how it has evolved, and where it is practiced and by whom, this Handbook is essential reading for scholars and students seeking to shape future research and debate in this dynamic field. Part 1: Promotional Culture and Industry Logics Part 2: Promotional Practices Part 3: Promotion and Identities Part 4: Promotion and Popular Culture Part 5: Promotion and Institutional Power

Johnston, Mark W. / Marshall, Greg W. / Ogilvie, Jessica L., Contemporary Selling: Building Relationships, Creating Value. 7th ed. 420 pp. 2025:4 (Routledge, UK) <738-369>
ISBN 978-1-032-69268-5 hard ¥80,080.- (税込) GB￡ 280.00 *
ISBN 978-1-032-69266-1 paper ¥23,448.- (税込) GB￡ 81.99 *

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. It is a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. The book has been fully updated with new content throughout, including the impact of the COVID-19 pandemic, the rise of remote working and virtual selling, advances in sales technology and tools, such as the use of AI and automation, value-based sales, and social selling.Pedagogical features include:Mini-cases to engage students and reinforce learning objectivesEthical Dilemma and Global Connection boxes that simulate real-world challengesNew Cultural Sales Challenges that engage, inform, and develop students' cultural intelligence in sales scenariosNew Application Exercises at the conclusion of each chapter with specific applications for 'in the classroom' and 'in the field'.Role Play exercises that enable students to learn by doingDiscussion Questions to drive classroom discussion and help students connect important conceptsThis 7th edition is an invaluable resource for students of personal selling at both undergraduate and postgraduate levels.Supplementary resources include an instructor's manual and PowerPoint slides.

メディア・ハンドブック－広告メディアの選択、計画、調査、購入案内　第9版
Katz, Helen, The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. 9th ed. (Routledge Communication Series) 240 pp. 2025:4 (Routledge, UK) <738-370>
ISBN 978-1-032-69832-8 hard ¥41,470.- (税込) GB￡ 145.00 *
ISBN 978-1-032-67136-9 paper ¥18,586.- (税込) GB￡ 64.99 *

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition.This text remains ideal for courses in media planning and buying in advertising and mass communication departments.Supplemental online resources for both students and instructors are also available. To assist in their course preparation, instructors will find lecture slides and sample test questions while students will benefit from chapter overviews and new sample media planning exercise scenarios with accompanying practice spreadsheets. Please visit www.routledge.com/9781032671369.

Oltarzhevskyi, Dmytro / Zagorulko, Yevgen, Understanding Corporate Communications. 304 pp. 2025:3 (Routledge, UK) <738-371>
ISBN 978-1-032-77767-2 hard ¥41,470.- (税込) GB￡ 145.00 *
ISBN 978-1-032-77761-0 paper ¥12,294.- (税込) GB￡ 42.99 *

With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases, and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualised style accessible to a wide readership.This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.

Rana, Sudhir / Jindal, Priya / Ghosal, I. et al. (eds.), Marketing Perspectives on Phygitalization. 354 pp. 2025:3 (Apple Academic Pr., US) <738-372>
ISBN 978-1-77491-846-3 hard ¥42,900.- (税込) GB￡ 150.00 *

The fusion of physical and digital experiences has given rise to a new phenomenon known as "phygitalization," where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.

セールス・フォース・マネジメント　第2版
Rich, Gregory A. / Epler, Rhett T., Sales Force Management. 2nd ed. 488 pp. 2025:1 (Sage, UK) <738-373>
ISBN 978-1-0719-3204-9 paper ¥38,038.- (税込) GB￡ 133.00 *

Sales Force Management is a comprehensive guide to leading sales teams in today's dynamic business landscape, offering practical insights, strategies, and tools to navigate the challenges of modern sales management effectively. The Second Edition also delves into how technology, such as artificial intelligence, is reshaping sales force operations in the post-pandemic era.

ラウトレッジ版 アイデンティティと消費必携　第2版
Ruvio, Ayalla A. / Belk, Russell (eds.), The Routledge Handbook of Identity and Consumption. 2nd ed. (Routledge International Handbooks) 514 pp. 2025:4 (Routledge, UK) <738-374>
ISBN 978-1-032-46881-5 hard ¥65,780.- (税込) GB￡ 230.00 *

"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger's ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world, it seems as if there is no debate that our consumption behavior is fused with our self-identity - shaping it, changing it, and often challenging it.The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so presents a broad perspective on the dynamics of self-identity and consumption.With chapters discussing the theory, research, and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural, and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.

Selnes, Fred / Lanseng, Even Johan, Marketing Management: A Customer-Centric Approach. 360 pp. 2024:12 (Sage, UK) * paper 2024:11 <738-375>
ISBN 978-1-5296-2425-0 hard ¥38,038.- (税込) GB￡ 133.00 *
ISBN 978-1-5296-2424-3 paper ¥14,586.- (税込) GB￡ 51.00 *

This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you'll discover how segmentation and differentiation play a crucial role in marketing management. After delving into market dynamics, customer behaviour, and market communications, you'll explore the three main areas within marketing management: customer portfolio management, product portfolio management, and brand portfolio management. Finally, you'll gain insights into developing marketing/business strategies and plans for success through comprehensive analysis, resource allocation, budgeting, and measuring key performance indicators. Features include case studies to bring theory to life, further reading suggestions to expand your understanding, and a marketing planning template to practice applying your knowledge to a real business scenario. Suitable for undergraduate/bachelor and postgraduate students studying Marketing Management and Strategic Marketing. Fred Selnes is a professor of marketing at BI, Norwegian Business School. Even Lanseng is an associate professor of marketing at BI, Norwegian Business School.

広報管理の事例－ソーシャルメディアとアクティヴィズムの台頭－第4版
Swann, Patricia, Cases in Public Relations Management. 4th ed. 648 pp. 2025:4 (Routledge, UK) <738-376>
ISBN 978-1-032-15752-8 hard ¥51,480.- (税込) GB￡ 180.00 *
ISBN 978-1-032-16364-2 paper ¥22,018.- (税込) GB￡ 76.99 *

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to "dig deeper" into the cases at hand. New to the fourth edition:Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and NikeEmphasis on social media, sustainability, ethics, and social responsibility for communication management todayEnd-of-chapter activities that reinforce conceptsDeveloped for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.

Daskalopoulou, Athanasia / Yannopoulou, Natalia (eds.), Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing. 136 pp. 2025:4 (Routledge, UK) <738-351>
ISBN 978-1-032-99491-8 hard ¥42,900.- (税込) GB￡ 150.00 *
ISBN 978-1-032-99490-1 paper ¥12,580.- (税込) GB￡ 43.99 *

This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities.Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumers' lives and the potential that future marketers have to shape contemporary society. Chapters cover marketing and advertising ethics, critical consumption, gender and race, brand activism, sustainability and corporate social responsibility, and understanding and protecting the consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dilemmas and criticisms faced by organisations and consumers in contemporary society. Chapter outlines, learning outcomes, summaries, and self-assessment questions cement learning, whilst discussion questions aim to provoke interesting conversation.A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics, this should be core reading for advanced undergraduate and postgraduate students studying modules on marketing ethics, ethical marketing and sustainability, and marketing and society.Online support materials include lecture slides and a test bank.