Trousson, Raymond / Vercruysse, Jeroom (dir.), Dictionnaire general de Voltaire. (Champion classiques, references et dictionnaires 18) 1272 p. 2020:10 (Champion, FR) <670-9>
ISBN 978-2-38096-016-7 paper ¥7,064.- (税込) EUR 38.00

Kavoura, Androniki / Borges-Tiago, T. / Tiago, F. (eds.), Strategic Innovative Marketing and Tourism: Current Trends and Future Outlook - 10th ICSIMAT, Ionian Islands, Greece, 2023. (Springer Proceedings in Business and Economics) 912 pp. 2024:5 (Springer, GW) <722-350>
ISBN 978-3-031-51037-3 hard ¥11,986.- (税込) EUR 49.99 *
ISBN 978-3-031-51040-3 paper ¥9,588.- (税込) EUR 39.99

This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.

Caliandro, Alessandro / Gandini, Alessandro et al., The Platformisation of Consumer Culture: A Digital Methods Guide. (Digital Studies) 278 pp. 2024:6 (Amsterdam U. Pr., NE) <722-383>
ISBN 978-94-6372-956-7 hard ¥33,748.- (税込) GB￡ 118.00 *

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).

Cohen-Aevnel, Pascale / Roberts, Graham (eds.), Whose Space is it Anyway?: Place Branding and the Politics of Representation. (Travaux interdisciplinaires et plurilingues 37) 304 pp. 2024:1 (P. Lang, SZ) <722-384>
ISBN 978-2-87574-542-2 paper ¥12,760.- (税込) SFR 50.00

This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain groups within society. Contributors explore place branding from a wide variety of angles, including: the role played by the visual arts in city branding; the applied arts, and speci cally the fashion industry’s potential for shaping perceptions of a particular place; the different ways in which sport has been exploited by the political elites; the role of design in place branding, including the architectural design of sports stadia; and the potentially insidious economic and societal consequences of excessive consumption of branded places.

Das, Arindam / Chaudhuri, Himadri Roy et al. (eds.), Postcolonial Marketing Communication: Images from the Margin. 230 pp. 2024:5 (Springer, GW) <722-385>
ISBN 978-981-9702-84-8 hard ¥40,762.- (税込) EUR 169.99 *

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. The book demonstrates how marketing communication, an essentially Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical analysis. Recognizing as commonplace, the Global South has either willingly embraced or been ideologically coerced into adopting a Western marketing communication system. This system is evident in its theories and practices, mirroring Western themes, symbols, stories, and knowledge frameworks, consequently fostering subjectivities that lack critical self-reflection and are dependent on Western influences. But what remains more interesting is how such an ideological system, mediated through a quintessential Global South modernity, generates a new habitation of modernity at the margin. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses. The book even engenders alternatives to hegemonic marketing communication discourses and a set of "other" epistemologies of alternate modernities of equity and justice. From African to Turkish, from Indian to Canadian first nations, Australian Aborigines to Polynesian-American, postcolonial subjectivities through marcomm across the globe get a voice in the volume. The collection in this volume is a decolonizing attempt that thwarts cultural globalization, examines colonial discourses, cuts across essentialized identities, mobilizes resistance, interrogates power structures and mechanisms of knowledge production, dissemination, and legitimization, and celebrates the new-formed cultural identity of the Third/Fourth World. The book is essential read for researchers, students and practitioners of Marketing who wish to gain a deeper understanding of an oft ignored aspect of marcomm.

Derval, Diana, Designing Luxury Brands: The Art and Science of Creating Game-Changers. 2nd ed. (Management for Professionals) X, 190 pp. 2024:4 (Springer, GW) <722-386>
ISBN 978-3-031-54092-9 hard ¥19,180.- (税込) EUR 79.99 *

Jeseo, Vincent / Allen, Juliann (eds.), Bringing the Soul Back to Marketing: Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) 133 pp. 2024:3 (Springer, GW) <722-387>
ISBN 978-3-031-53285-6 hard ¥47,956.- (税込) EUR 199.99 *

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Myers, Cayce, The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice. 254 pp. 2024:7 (Rowman & Littlefield, US) <722-389>
ISBN 978-1-5381-8604-6 hard ¥18,711.- (税込) US$ 90.00 *
ISBN 978-1-5381-8605-3 paper ¥7,900.- (税込) US$ 38.00 *

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today's PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced.Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property.Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond.For anyone involved in the craft of public relations-whether a student stepping into the field or a professional steering through the complexities of modern media-this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of public relations in the 2020s.

Van der Borgh, Michel / Lindgreen, Adam et al. (eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. (How To Guides) 416 pp. 2024:9 (E. Elgar, UK) <722-390>
ISBN 978-1-80088-852-4 hard ¥41,184.- (税込) GB￡ 144.00 *

Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists? Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing. How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest.